OY È R Ó , Olúsolá Samuel Olusola Oyero is a Professor of Communication and Media Studies, and head of department, Mass Communication, Anchor University, Lagos. He was the immediate past Head of Department of Mass Communication, Covenant University, Ota, Nigeria. He holds a doctorate degree in Mass Communication. He was a post-doctoral fellowship of North West University, South Africa and a recipient of ABSA-Rhodes Journalism award. He is a member of the editorial board of Covenant Journal of Communication and Covenant Journal of Language Studies . He is also a member of African Council for Communication Education (ACCE) and Nigerian Institute of Public Relations (NIPR). He has participated and presented papers in various conferences across Africa, Asia and Europe. He has published several articles in international and local journals, co-edited three books and has several book chapters to his credit. He has also been a resource person at leadership academy and a sp...